While not used as much as the duplicate tool, this can be really useful when trying to change the names of things in bulk. Just like it sounds, it lets you find text and replace it with a different piece of text. The key is that once you feel comfortable in what you’re trying to create, move over to the Power Editor and be more efficient at doing it.Īnother tool that can be really helpful when dealing with multiple campaigns, ad sets, and ads is the find and replace tool. While duplicate does exist in the Ads Manager, it does a lot more hand holding than the version in Power Editor.
I can duplicate an ad, swap out the piece I need to change and then set it live. A common way I use it is when building out new ads where we’re simply changing out copy or an image. Once you understand what it can do you can then apply it to your specific use case. That in a nutshell is the power of duplicate. You might need to make some adjustments to labeling and tracking parameters, but you have still saved a ton of time. Or you could simply use the duplicate tool to duplicate the New York campaign three times and change the geo-target in each to the appropriate state.
You could build each one of those new campaigns out one by one making sure to copy each piece of the original New York campaign. You now want to roll that campaign out to California, Colorado, and Florida with the targeting and ads the exact same except for state you are targeting. Say you’re running a campaign in Facebook that targets New York. Much like other types of editors, it’s the ability to duplicate everything in bulk that makes it powerful. Used the right way it can save a ton of time in how you build out new campaigns, ad sets, and ads in Facebook. The duplicate function is one of the most powerful tools in the Power Editor.
#ADWORDS EDITOR TUTORIAL DOWNLOAD#
There is no download option.įor the remainder of this article we’ll dive into the find and replace and duplicate tools that are some of the best improvements to your workflow. Unlike the Adword’s Editor, the Power Editor is located only online. It can be found in the main menu under the “create & manage” heading.Ĭlick on that and you will be taken into a new screen that resembles the Ads Manager, but offers a lot more bulk editing functionality. If you’re familiar with the Adwords Editor, then you’ll understand the concept behind the Power Editor. Where does one go to be more efficient when creating large amounts of ads and campaigns?Ĭreated as a tool that removes much of the hand holding present in Ads Manager, it improves workflow around bulk editing that can drastically speed up your work in Facebook. Though it is great to learn on and make small tweaks to existing campaigns. Trying to launch campaigns and ads at any kind of scale can be very tedious when only using the Ads Manager.
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